Loyalty that works everywhere
Connect online and retail with one loyalty program, one account, and shared rewards.
Physical and virtual cardone player identity behind both
Retail and onlinebranch, terminal, web and mobile
One walletfrictionless balance transfer
One reporting viewbranches and online in one place
One player identity
Not four separate accounts
BLUE Loyalty connects retail, terminals, mobile apps, and web into one player profile. Balance, points, bonuses, and history stay synchronized across every channel.
Retail
The same account works in-store too. Points, bonuses, and balance are updated automatically.
BLUE Terminal
Players can sign in with a card, QR code, or biometrics and use the same account and balance.
Mobile app
Digital card, points, rewards, and campaigns always within reach.
Web
The same bonuses, levels, and progress online — with nothing lost when switching channels.
One player ID + seamless wallet
- Real-time balance synchronization
- Transfer rules tailored to your business model
- Shared points and rewards across channels
- One overview across online and retail
BLUE Loyalty follows the player across every channel.
Physical and digital card
One loyalty card available in both physical and digital form, always connected to the same player account.
Deposits via BLUE Terminal
Players can identify their account and make supported deposits directly at the terminal.
Cross-channel bonuses
Players can access rewards and campaigns both online and in retail locations.
Loyalty points
Set your own rules for earning points based on the activities you want to reward.
Ticket sharing
Tickets created in a retail location can be opened and shared directly in the mobile app.
One player account
Loyalty works as part of one player account, without the need for a separate profile.
Shared wallet
Balance and rewards stay connected across online and retail.
Custom branding
Customize the card, app, and other visual elements to match your brand.
One account. More ways to use it.
Players can choose the option that suits them best. A physical card, digital version, or biometric identification – all connected to the same player account.
NFC login
Simply tap a card or phone to sign in.
QR & barcode
Easy identification using a card or code directly from a mobile device.
BLUE ID Biometrics
Fast player identification using our proprietary BLUE ID biometric solution, connected directly to the player account.
Wallet pass
A digital loyalty card in the phone wallet with an up-to-date points balance.
Instant card issuance
Issue and activate a card directly at the retail location in one step.
Block & replace
Players can block a lost card and connect a replacement to the same account without losing their points.
Tournaments, contests and the player journey
With BLUE Loyalty, you can create a connected player journey from registration and first activity through tournaments and campaigns to re-engaging inactive players — online and in retail.
Registration
From the first login, the player has one account for points, rewards, and other loyalty activities.
02 First activity
A deposit, bet, or visit can move the player toward the next reward or activity.
Tournaments & Challenges
Engage players with tournaments, prediction contests, and seasonal campaigns.
Player re-engagement
Bring inactive players back with a relevant offer or new activity.
Tournaments
A leaderboard, prize pool, defined rules and automatic scoring.
Rewards & Activations
Bonuses, points, and other rewards can be linked to specific activities or campaigns.
Retail Campaigns
Campaigns available across all or selected retail locations.
Player Communication
Push notifications, inbox messages, and terminals keep players informed throughout the player journey.
Retail and online in one back office.
Manage players, campaigns, retail locations, and reporting from one place. Online and retail data stay connected within a single system.
Player profile & segmentation
Activity, deposits, bonuses, and visits are brought together in one system. Players can be further segmented based on their behavior across online and retail.
Campaigns & bonuses
Set up campaigns, compare different offers, and track bonus budgets and usage.
Retail performance
Compare the results of individual retail locations and terminals in one overview.
Cash management & clearing
Get a clear overview of cash movements, clearing, vouchers, and credit tickets.
Access control & responsible gaming
Manage user roles, permissions, and responsible gaming rules, including limits, cool-off periods, and self-exclusion.
RFM Segmentation
Segments built on omnichannel behavior, not on the silo of a single channel.
Responsible gambling
Limits, cool-off and self-exclusion enforced the same way in retail and online.
Roles and audit
Granular permissions for headquarters, regional managers and cashiers, with everything logged.
Online and retail work as one loyalty program.
BLUE Loyalty connects the player account, card, balance, points, and rewards across online and retail. Players keep the same profile no matter which channel they use.
This comparison describes typical single-channel loyalty solutions, not any specific vendor.
Let’s build a loyalty experience that connects online and retail.
Tell us how retail and online are split today. We'll show you what a merged version looks like, using your own numbers.